The State of eBikes in Today’s Market
There are over 200 million eBikes in China alone, a reported 200% annual growth in Brazil, and a steady growth for eBikes globally. Yet many people, especially in the U.S., are reluctant to adopt the eBikes in place of their cars or bicycles. Why the pushback?
Our short stint as eBike manufacturers provides a few clues. The number one reason not everyone has an eBike in their garage is price, as most eBike companies’ base model start around $1000. As with any new technology, the price starts high and steadily declines as the technology becomes easier to produce and more models flood the market. It seems SONDORS lies at that precipice, and we expect other manufacturers to begin making eBikes at a lower price point. In fact, we welcome the competition as it will undoubtedly result in better innovations!
Can’t we All Just Get Along?
And then there’s the unruly and immeasurable aspect: people’s attitudes towards electric personal transportation as lazy or silly, a la segways and hoverboards. Why is the eBike different from these two forms of personal transportation? For one, the bike is a well-loved and indispensable form of transportation, one that will always be around no matter what sort of cutting edge transportation hits the scene. Adding electric power takes the beloved bicycle and makes it far more versatile.
The eBike isn’t here to compete with cyclists who love cycling as a sport, that would be like handing segways to marathon runners. eBike riders are a class of their own, and owning an eBike gives you options — whether that’s commuting with more ease, conquering dirt trails, or running a quick errand. eBikers and cyclists need not choose sides, the two can coexist.
Where a decade ago there were essentially two types of bikers, the recreationist and the commuter, the classes of bikers have stratified significantly today — think SoulCycle, bike sharing programs, mountain biking, bikepacking. The demand for mobility, exercise, and clean transportation continues to grow, and it is in all of these niches that eBikes find their home.
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